I never thought I would move to another city after living in one for over 20 years, but sometimes and for many different reasons, we need to move and start all over again. In my case, this happened to me three times. Every time I moved, I had to start a new career, make new friends, learn a new culture, etc. Was it hard? Yes. But I love new challenges and opportunities, so with a positive attitude, I could overcome any obstacles that came my way.
If you move and need to open a new business, make sure you do a deep market analysis of who your base target customers will be and prepare a marketing plan with realistic goals that will lead you to success.
If you need to know what business to open, review the needs of your new community, and see what is missing and how you could serve them. There may not be enough supermarkets or restaurants or too few stores in the area.
If you already know what business you want to open, research and become familiar with your competitors. Try to have better prices than them and always give the best service.
Now, the biggest challenge is how do you get new clients. First, you should become a member of the local chamber of commerce because by being a member, you will have access to events and other businesses that could become your clients. Also, check which associations apply to your company and try to go to their meetings and see what community events each month and attend are there. The more they see you involved, the more they will know you, and you will begin to create your branding, increasing your customer base. Lastly, take a walk in your neighborhood and introduce yourself to anyone you see, and let them know who you are and how you may be able to help them. Don’t be shy. Word-of-mouth referrals are the most effective and gratifying.
Cinthia Kettering
Business Coach
Cinthia Kettering 717-408-8144 www.cmkglobalconsulting.com/ Bilingual Loan Officer for PA & FL for Residential and Commercial loans – NMLS# 114430 ckettering.myprmg.net
