If you own a barbershop or exploring opening one, you must consider these current trends for your success. As the economy strengthens, looking good increases the desire to feel good. “In today’s world, it’s no longer just about hair cutting. Therefore, learning about the latest trends can help you build a business model focused on what the customer values.
Modern people are more aware of certain specifics, such as styling their hair to preference and maintenance. The most significant growth is incorporating luxurious hair and skin care products, and modern humans are into personal grooming using products made with organic ingredients and sustainable resources.
Another trend is strengthening your brand identity by enforcing your shop’s interior design, logo, and visuals. The barbershop industry is competitive and cultivating a brand identity allows you to project your business as a unique character. It will enable your customers to identify with your core value and authenticity.
The next trend to talk about is a high-quality experience. Barbering is now more than just getting a haircut. A barbering business is a place for catching up, conversations, and a break from a daily routine. And along those lines, your business should focus on high-quality salon services, pampering, and giving customers the ability to socialize. The integration of exceptional customer service is essential for the company, and it starts with a pleasant greeting at the entrance and continues throughout the service.
Barbering will always exist as we cannot replace the workforce with machines to the art of styling and taking care of men and women’s desire to look good. Therefore, focus on incorporating luxury products, brand identity, and a high-quality experience are trends for business success.
Josephina Encarnacion, MBA, MSHRM
Business Growth Educator and Consultant
