Did you know that advertising goes back to wall rock painting? Yes, ancient advertising can be traced back to paintings that dated back to 4000 BCE. Check out these Ads from the past while they were in the 1940’ and up to the 1970’s you can see the change in advertising today. The style is not as important as the message that advertising is key to a business more today than ever.
My stomach gets upset when a new business owner opens their business and tells me they have no advertising dollars. Sometimes you may have a great product but how do you get people to know that if you are not advertising. Business owners should always start with a good business plan. I’m a business owner and I sell advertising products; therefore, I know how it works. I always tell folks the franchises and big companies don’t stop advertising; it must be part of your annual or monthly budget this is why they are successful. Every business owner should have a local advertising budget dedicated to driving business to their establishment.
Why wait until you have no business than expect advertising to work in 24 hours. It doesn’t work that way, it’s all about consistency. If you look around at many Berks County businesses that are doing well those are usually the names you recognize in advertisements throughout the year whether it’s in magazines, flyers, radio, billboards, you need to have your business name out there. There is a lot of competition so you must advertise and provide great customer service to be in the game.
Rosa Julia Parra