Personal branding, in a nutshell, is the values and beliefs that you transmit to another human being through perception. What does this mean at the brand level as a professional or an entrepreneur? It means that people value you based on what they think of you and how you can meet their needs through what you do that is unique. What makes you unique, different and also specialized in something concrete, is the key to success for your personal brand. Your personal brand is what sets you apart from others in the market.
The key to developing a personal brand is based on authenticity. Being yourself through those virtues that make you different is the beginning of your personal brand. Don’t try to look like something you’re not. Ask yourself who you are every day and how you can help others through what you do. People buy what sets you apart from others through the image you project. Your presence in social media, networking, community events, and your content are tools to help you strengthen your personal brand. Focus on something and stand out above all. Interact, answer your community’s questions, and you’ll be improving your personal brand.
Josefina Encarnacion
